Victoria Noureddine
Senior Graphic Designer. Branding & Identity design, Editorial and Presentations design, Packaging design, Web design, Creative thinking, Concept development.
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Brief “Zenith” is a tech start up specialising in wearable health technology. Their target audience is 18-30 young professionals, who would like a contemporary fashion-forward piece of technology they can wear every day. They care about their health but are not fitness/body obsessed and they are concerned about sustainability. Solution 1. Modern and Sleek Design The brand identity should convey a sleek and stylish aesthetic that aligns with current fashion trends and emphasises sustainability. The wearable technology should be designed to seamlessly blend with everyday fashion choices, making it visually appealing and desirable to the target audience. Utilising simple, clean lines and minimalistic shapes will be key elements of the brand identity. The integration of wearable technology with fashion will be illustrated by showcasing the devices being worn stylishly. AI-generated product photography (created by Midjourney) will depict the technology seamlessly blending with clothing or accessories, demonstrating its compatibility with everyday fashion choices. 2. Trendy Colour Palette To appeal to the fashion-conscious target audience, the colour palette should reflect current trends. A combination of bold, vibrant colours and sophisticated, minimalist tones, based on the brand's positioning, will help create a visually striking and engaging brand identity. Colours such as black, white, and grey, which are commonly associated with everyday fashion for young professionals, will be used. Neon green will be specifically employed to emphasise the intersection of technology and fashion, while green will represent sustainability and health. 3. Typography Modern, sleek, and professional fonts will be chosen to convey a sense of innovation and credibility. 4. Engaging Brand Story The aim is to craft a compelling brand story that effectively highlights the intersection of fashion and technology. This will be achieved by representing the product through AI-generated photography and editing it to showcase how the wearable technology enhances the lifestyle of young professionals. The visuals will demonstrate how the product makes a fashion statement while providing valuable features and functionality, ultimately resonating with the target audience.#design #ai #technology #tech #brand #branding #goldmansachs
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BIT Services Aiken
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Have you ever wished you could change clothes at the push of a button? Meet Dr. Christine Dierk, an Adobe research scientist who made quite the entrance at this year's Adobe Max conference with Project Primrose. Quoted as a "breakthrough in fashion technology," Dr. Dierk wore a dress made of wearable, flexible fabric that can display dynamic patterns on demand. Adobe says that this fabric can also be used to make furniture, bags, etc.You may be thinking, "How does this affect my business?" Think of the applications. Uniforms that can adapt to different settings or events, promotional clothing that can update with your latest marketing campaign, and more - with no word on when this will hit the market, we'll just stick to our regular white polo shirts for now! #Adobe #ProjectPrimrosehttps://lnkd.in/eii9HG8c
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The AI Recruiters
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Literally a Game ChangerAre you ready for clothing that can be altered with the touch of a button?Imagine buying a shirt that has the ability to change into countless different designs? Or a purse to match any occasion? We're almost there, and Adobe just unveiled it with Project Primrose.The project combines several technologies and applications used to develop the stunning result. Adobe says Project Primrose uses wearable, flexible, non-emissive textiles that allow an entire surface to display content created with Adobe Stock, After Effects, Firefly, and Illustrator. Although the company used an interactive dress to showcase the innovation, end users can leverage the tech for various other applications, such as furniture, handbags, or other articles of clothing.In addition to allowing designers and artists to create new, interactive patterns, the concept could also present consumers with a new way to interact with fashion and the world around them. Rather than having to go out and buy another dress, shirt, or pair of shoes, individuals could download and wear cutting-edge patterns from their favorite designers or even create their own.Are you taking notice yet? AI, Tech & Web3 are changing the game. You can either learn the rules or be left behind.#LandonTop #Fashion #wearabletech
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Ulisses Dias
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Andrey Golub
R&D anywhere: #FashionTech #DeepFashion #DesignAutomation #DigitalTransformation #MicroAutomation #DataDriven
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Pixite
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Alexxandro Garcia
Master Tailor @ Ralph Lauren | Pattern Design, Made to Measure
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Cathy Hackl
Cathy Hackl is an Influencer
Senior Tech, Gaming, Innovation Exec | Spatial Computing, AI Wearables, Virtual Worlds, Apple Vision Pro Dev | Gen Alpha Parent | Speaker | Futurist | Pod TechMagic| Board Member | XR | Ex: AWS, Magic Leap, HTC
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To me, Apple’s 1st #XR #MixedReality device will a stepping stone toward a post smartphone future and its impact on the #future of #fashion, #retail and #luxury shouldn’t be underestimated. I recently spoke with Vogue Business’ Maghan McDowell about how the comeback of #AR mirrors for example is preparing audiences to see themselveswearingvirtual fashion in real time, in the physical world,in full body, and not through a small rectangle they hold in their hands. The tracking on these mirrors has also gotten a lot better than it used to be so the tech they are powered by is getting better. While it could be viewed as a renaissance by many, to me it's a steppingstone toward a future toward and AR and AI drivewearable world.We are on the path toward new devices for accessing the virtualdata layer is all around us but that is invisibleto the human eye.We are moving into apost smartphone future where some type of wearable will replace our smartphones or computers and that wearablecould be, in the long run, AR glasses or a screenless devicelike Humane'sAI and and projection device, and smart mirrors are one of the ways customers will be primed for that future. But we have to start somewhere and that’s what a new device could do. In essence, whatever Apple brings to market is transitional equipment that will lead us to more mature and robust devices, ultimately a device that will provide us with the ability to access a layer or dimension of data over the world around us and will create an immediate contextual insight in the next stage of a non-phone future. Apple’s 1st device will not the end all be all, but rather are a step toward this future. #Apple #wwdc2023 #fashiontech #business
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